singapore showcase APEC 2009
concept, creative direction & installation [+O] mates
project by [+O] with branding & motion graphics by Foreign Policy Design
This project is a series of reactive installations to tell the stories of Singapore. The stories are attached electronically to artifacts of the everyday identified by iconic human figurines that are representative of the spectrum of people and aspects that contribute to the everyday of Singapore.
Stories are triggered incidentally from the installations as the delgates carry out their routine activities... a story of our water is told as they turn on the tap to wash their hands, a story of a night out as they peep into a hole, a story of a life in a HDB flat as a book is placed on the table....
The travel within the event space can be seen as a journey to connect story parts into a larger story depending on how an individual travels and uses the space.
